top of page
lincoln-photos
lincoln-phone
Lincoln Summer House
Agency: Gradient Experiential
​
Role: Strategy and Copy
​
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads​
​
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Hi, I'm Rachel. I'm a Senior Copywriter/Strategist/ACD specializing in beauty, fashion, CPG, and wellness.
I like writing words, creating digital strategies, and
crafting compelling campaigns.
I'm based in Brooklyn, but very good on Zoom.
Say hello 👋 ellison.r.e@gmail.com.
Currently
Senior Copywriter at Grey
Engagement Editor for Kinfolk Magazine.
Previously
Writing for places like New York Times and The Cut.
Copy Lead at tech/e-commerce startup Elevate Brands.
Creative Strategy for boutique agency, Gradient.
bottom of page