Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Editorial
Bad Dates Turn Out to Be Excellent on TikTok for The New York Times
US shelters see increase in surrenders – and one animal ‘returned in droves’ for The Guardian
The Great Jello Resurgence for The Cut
The Best $1 I Ever Spent: A Venmo Payment to My Ex for Vox
'It takes a toll': researchers struggle with lockdown cull of lab mice for The Guardian
The Best and Worse of Courtroom Scammer Style for HuffPost
It's Okay to Google Your Symptoms for The Outline
The Bachelor Has a Sex Problem for Man Repeller
Can We Talk About Everyone's Weird Reaction to The Bachelor? for Man Repeller
Books: Sheila Heti's Motherhood for Bustle
Liza Treyger for Flood
Foxygen for Issue